Meet facetime users online
Move aside, millennials: There’s a new generation for marketers to obsess over.Born between the mid-1990s and early 2000s, Generation Z includes more than 2 billion people worldwide and holds more than billion in annual purchasing power, according to a study from IBM and the National Retail Federation.Between Smosh and Clevver, two long-time You Tube strongholds of 11 and nine years respectively, Defy connects its creators with brands to create partnerships and popular branded entertainment.This year, Clevver Style’s Beauty Break partnered with Metro PCS to create the cell phone provider’s first ever branded content series with a new season of a road trip series called Beauty Trippin’. Video game fans can play Call of Duty or Destiny from the Activision label, World of Warcraft or Overwatch from the Blizzard Entertainment label, plus games like Candy Crush from King Digital Entertainment.
In September 2016, the network sealed a deal with the NFL to create and distribute football-themed social media content throughout the season.(According to Recode, Facebook last year offered teens a 5 Amazon gift card to complete a survey about what makes Houseparty so special.) —Awesomeness TV launched five years ago as a multi-channel network aimed at creating content for younger millennials; but when combined with its film production arm and awareness of the purchasing power behind Gen Z, Awesomeness is now a media company focused on creating the best content for its audience.This year, the company debuted its first theatrical wide-release film, Before I Fall, which co-starred Kian Lawley, a You Tuber with over 3 million subscribers.More than 700 million people now use the app on a monthly basis, while 200 million use Instagram Stories on any given day.In fact, according to recent data collected by the analytics firm Social Bakers, Instagram has surpassed Facebook (its parent company) in terms of engagement, with brands getting three times more and celebrities seeing 3.6 times what they get on Facebook. Anyone can become a pop star with the lip-syncing app and its 200 million users—primarily teens—can’t seem to get enough of the short looping videos, which let users sing along with their favorite songs and then share them to social media sites.